9 SaaS development trends defining 2019

The demand for cloud application services is growing, and developers are scrambling to catch up. Stay ahead of the game by following these trends.
4 minute read
Adam Smith @HomebrandAdam
Technical Co-pilot
Cover photo for 9 SaaS development trends defining 2019

保持最新

订阅我们的时事通讯,随时关注相关主题的消息。
感谢订阅!请关注你的收件箱,及时收取下次更新消息。

Software as a Service (SaaS) is on a major growth curve, and the industry is evolving to keep pace

Cloud application services are big business. SaaS tools are a part of daily life for enterprises, with organizations over 10,000 people using on average one SaaS tool for every two employees, according to Alpin.

The global SaaS market is seeing massive revenue growth. Gartner predicts global revenue for cloud application services will grow from $58.8 billion USD in 2017 to $113.1 billion USD in 2021.

With that growth comes added competition. If you're planning to develop a SaaS tool, you'll need to pay attention to 10 trends that are shaping the market in 2019.

1. SaaS goes vertical

SaaS has often focused on being an industry-agnostic solution to enterprise needs. A single SaaS tool is designed to work for any type of business, and at any scale. But many SaaS developers are now looking to go deep instead of wide.

Vertical growth for SaaS means picking a niche and providing broad solutions for that niche. In practice, it could mean SaaS developers work on applications to address more and more specific use cases rather than making applications for general use. Smart SaaS companies and developers can use this strategy to own a business vertical. It's a targeted approach, and could end up winning out over the spray-and-pray marketing of a single application for every industry.

2. API gets integrated

Users increasingly want a customized experience. For SaaS companies, this means their businesses may want to pick and choose the features they utilize. API integration allows this to happen.

Expect to see more SaaS platforms offering their API as a way to integrate features into an enterprise's existing stack. This allows users to work in a white labelled UX while still taking advantage of the features they want from a SaaS platform and eliminating the features they won't use.

3. Pricing becomes sophisticated

SaaS companies are going to become more bespoke in their pricing models in 2019. This could mean devoting more resources to building subscription pricing models. It could also mean offering a pay-per-use model in addition to subscriptions.

4. The customer becomes key

Turnover for SaaS products far exceeds customer turnover. A 2019 report from SaaS company Blissfully found SaaS products saw a 43% turnover rate. Subscription models make SaaS products easy to adopt, but just as easy to abandon out of frustration.

Customer retention will be crucial in 2019. SaaS companies will have to put more emphasis on the end user experience. This means better educating customers on how to use SaaS platforms and how to streamline their normal processes. It also means creating excellent, intuitive products that don't confound the end user.

 

5. Product-led growth performs best

If you're unfamiliar with product-led growth (PLG), it's a concept that describes how companies scale. It means staking your growth on the value your product adds to the end user. And PLG companies will outperform in 2019.

This concept ties in well with the previous trend of increased focus on the end user. The more a SaaS product becomes an indispensable part of an enterprise's operations, the quicker it scales. One way to leverage PLG is by offering freemium models. As users integrate more and more of their daily tasks or data with your SaaS platform, they become more entrenched and bring on more adopters. PLG creates rapid scale, and keeps customers sticky.

6. AI makes SaaS smart

Artificial intelligence is becoming table stakes for good SaaS platforms. The goal of a useful SaaS tool is to help companies work more efficiently at scale, and AI provides a powerful tool to provide this functionality.

Chatbots are one of the main ways to integrate AI into SaaS platforms. It has tremendous potential not only for messaging, but for client management, sales management and task automation. Expect to see more AI integrated into SaaS in 2019.

 

7. Branding reigns supreme

Competition is fierce in the SaaS market. The average SaaS platform has 9.7 competitors. Great products are a bare minimum expectation for SaaS companies. Great branding is what will make you stand apart.

Slack built its branding through referral marketing by inviting key contacts to try their product and share it with others. They expanded on this to address business' pain points in intra-office communication. Building their brand has made Slack synonymous with enterprise messaging.

8. Content takes center stage

As the SaaS industry matures, we'll see platforms position themselves more as thought leaders and educators. And as competition heats up, SaaS marketers will need to grab the attention of lower intent consumers. This means ramping up their content marketing efforts.

A few SaaS companies already do this exceptionally well. SEO tools like Ahrefs and Moz have created content that's made them the reigning sages of inbound marketing, while Atlassian owns the conversation on workplace productivity with its content.

Expect to see more SaaS companies move into this arena, offering content to draw in top of funnel clients.

9. Smart SaaS does less

Following on both the trends of going deep into verticals and leveraging APIs, SaaS developers are looking to play to their strengths and develop "best in breed" solutions for specific problems rather than offer a massive, wide-ranging suite.

CIOs will increasingly move to an a la carte style of SaaS selection, putting the right tools in the right places rather than seeking all-encompassing solutions. This means smart SaaS developers should focus on nailing one major use case. Being the world's best solution for one issue will beat providing a middling solution for many issues.

Freelance Programming Experts
$20 USD / hour
(30 reviews)
Programming
Python
网页搜罗
数据处理
Selenium Webdriver
$50 USD / hour
(240 reviews)
Programming
Shopify
HTML
网站设计
Shopify 模板
$75 USD / hour
(141 reviews)
Programming
软件构架
PHP
网页搜罗
Java
$50 USD / hour
(130 reviews)
Programming
Metatrader
软件构架
C 编程
PHP

 

 

保持最新

订阅我们的时事通讯,随时关注相关主题的消息。
感谢订阅!请关注你的收件箱,及时收取下次更新消息。

Talk to one of our Technical Co-Pilots to help with your project

Get Help Now
专为您推荐的文章
Launching a digital product like a web service or a mobile app can be scary. We'll show you the steps to success
18 MIN READ
Got a great idea for an app? Need a new way to grow your business? We tell you everything you need to know about building a mobile app in 2020.
16 MIN READ
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide 
19 MIN READ
A million dollar business idea is useless if it remains written on a napkin. Learn the best ways of securing funding in 2020 to build your dream.
26 MIN READ