MobileMonkey CEO Larry Kim shares his best Facebook ad strategies for your business
As an entrepreneur, marketing is your best friend. Your company won’t succeed if people don't know about your business; it’s pretty simple.
You need effective ways to get your solution in front of your ideal customer, and Facebook can be an excellent platform for that, with the help of laser-focused Facebook ad targeting.
The Facebook family of apps -- Facebook, Instagram, Messenger, WhatsApp -- is a dominant force in people's online worlds.
With Facebook ads, you can connect with potential customers affordably. Of course, there are strategies and approaches will give a budding business a boost.
Here I'm going to share 5 powerful Facebook ads targeting techniques I've used to gain advantage in growing my businesses. You can do these, too, to reach your ideal customer and save a ton of cash.
But merely using the Facebook ad targeting options isn’t enough either. You also need a winning strategy.
If you want to experience what Facebook ad targeting can do for your company, here are five tricks that can help you engage customers for pennies on the dollar.
1. Inverted unicorn ad targeting trick
When most entrepreneurs target Facebook ads, they use the options to narrow down the audience.
However, the tendency is to use related interests.
In fact, the Facebook “suggestions” always show related interests, encouraging this behavior. You’ll see options that take a larger population segment and drill down into it, casting a narrower net within the same interest pool.
For example, if you sell marketing software, you might target people with “email marketing” as an interest.
You create a Facebook bot response that aligns with the post, and the autoresponder sends it after every comment.
Essentially, it makes your marketing interactive and engaging. Your audience is able to actively participate, triggering the delivery of your content voluntarily.
And since it routes through Messenger, you are growing your contact list, and that’s incredibly valuable, too.
Next steps for Facebook Ads for entrepreneurs
Ultimately, all of the tips above can help entrepreneurs drive traffic, engage with potential customers, and boost conversions.
Plus, they make Facebook ads more effective and affordable, ensuring you get the most bang for your buck every step of the way.
Larry Kim is the CEO of MobileMonkey, the World's Best Facebook Messenger Marketing Platform and free chatbot builder. He's also founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million. Larry is ranked the #8 most popular author on Medium. He's a contributor to CNBC and Inc. Magazine. Key interests include: Chatbot Marketing, Google Ads, Facebook Ads, entrepreneurship and startups. He received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.