Not sure how to build your website? This guide will help
So you have an amazing business idea but when it comes to building a website you're completely at a loss.
What type of platform do you need? How do you optimise your design for conversions? How do you write website copy?
In this post we'll take you by the hand and meticulously guide you through all of the necessary steps to building a sensational website.
Well show you how to get a logo done, how to build a website, how to design your website, and even how to write web copy that will get you on the first page of Google.
Designing your business image
The first thing you'll need to create is your business logo. A great business logo represents the unique character of a business and it's unique solutions. It should be clean but memorable, distinct but not too ostentatious.
No pressure right?
If you're not a very creative person, don't worry, you can appeal to some of the most creative people in the world for inspiration.
On Freelancer.com you can submit a contest for your logo design and get inspired from the many wonderful entries you receive. The freelancer you choose as the winner can even complete the design to your exact specifications, so you don't need to do any of the design work yourself (phew!).
We've written a great step-by-step guide to submitting a contest, you can read it here.
On Freelancer.com there are two options, you can post a project if you want to hire an individual freelancer or post a contest if you want freelancer to demonstrate their specific capabilities for your project.
WIth your business logo now complete, let's venture deeper into the design room and stop over at the brand identity pottery wheel.
Your brand identity is the complete graphical representation of your business. It's far beyond just your logo.
There are 3 primary elements of a brand identity, let's go over each of them.
Brand identity element 1: Archetype identification
If your business was suddenly ignited by the spark of life and transformed into a human, what would its personality be?
Would it be warm and bubbly, or thoughtful and calculative?
Defining the unique personality archetype for your business will help you maintain a uniform voice throughout all of your communications channels. Also, if you ever need to outsource any of your content creation, your blog writers will have a clearly defined framework to work with.
To identify your business' unique identity the first thing you will need to do is select all of the Jungian Archetypes that are most applicable to your business. They are all listed below:
1) Innocent - Free to be you and me
2) The Sage - The truth will set you free.
3) The Explorer - Don't fence me in.
4) The Outlaw - Rules are made to be broken.
5) The Magician - I make things happen
6) The Hero - Where there's a will there's a way
7) The Lover - You're the only one.
8) The Jester - You only live once.
9) The Everyman - All men and women are created equal
10) The Caregiver - Love your neighbour as yourself
11) The Ruler - Power isn't everything, it's the only thing.
12) The Creator / Artist - If you can imagine it, it can be done
Next, you will need to come up with a list of adjectives that describe your business in light of your chosen archetypes.
When you're done compiling this list you might find that some of your chosen archetypes are less relevant than others. Remove any outliers so that your lift with a final list of archetypes and adjectives that more accurately reflect your business.
Ideally, your business archetype should be identified first and used as a reference point for all of the other elements of your brand identity design.
Brand identity element 2: Topography
Everyone has different handwriting. It's a subtle identifier of each person's unique character. That's why topography is an important element of your brand identity.
The primary purpose of having a well defined brand identity is to help customers readily identify your business. So your topography needs to be uniform across every medium, this includes your website, advertising campaigns and even business cards.
Take a look at Uber's website banner image. Notice their unique topography?
Uber's topography sets them apart from every other business. If you were to take a stroll down the street and notice that font somewhere, your subconscious mind will connect it to the Uber brand. That's some pretty powerful marketing psychology.
With your brand identity now fully defined, it's time to smear if all over your shiny new website.
How to create a business website
Creating a website is extremely overwhelming if you've never done it before. Don't worry, if you follow our step-by-step process it's really easy..
Here's a bite size website basics masterclass to bring you up to speed.
You need to 'rent a space' in order to have somewhere to put your website. This is also known as website hosting.
Think of a website host as a giant bookshelf, and each individual shelf as the individual location of the websites that host supports. Each shelf has a unique location (or IP address).
The reason why you need a shelf is because you need room to store all of your website data (pictures, files etc).
Some web hosts let you share your space with other websites. Think of multiple websites on the one shelf all sharing the same space to store data. This is not ideal and is, in fact, a major security risk because you don't want any of your storage shared with any questionable characters.
These shared IP solutions are easy to identify because they are usually dirt cheap. When choosing a web host you should always ensure that you are choosing a dedicated IP option (so you get an IP address all to yourself).
You should register your domain name after coming up with your business name so that you have a nice harmonization going.
You can search available domain names though free online search tools, a few are linked below. You could even use these tools when brainstorming your business name ideas so that you definitely choose a business name with an available domain.
With your website now finally designed, it's time to add words to it. But just like every other design stage we've covered, your web content should also follow a strategic framework.
There are three primary things you need to keep in mind when writing your website copy.
This first thing is your brand identity, make sure you are always adhering to it. So maybe avoid using gifs if you have a very serious archetype.
The second thing is SEO. SEO (Search Engine Optimisation) is a methodology of making your content favourable to Google's search algorithm. When your content is SEO optimized it helps you rank on the first page of Google.
And when you rank on the first page of Google you get free traffic!