Hello: Based on your provided info and my initial research it could come under B2B and B2C categories.
However, if you are doing B2C then is it related to food-processing or is it about providing
consultancy for people, helping them unlearn commonly food consumption habits.
Also, will you be able to share a bit of more info like, your intended target audience, geo focus,
type of channels like brick&mortar, along with digital. This will help design the required ecosystem