Create a Brand Identity

  • 状态: Closed
  • 奖金: $269
  • 参赛作品已收到: 130
  • 获胜者: sa37

竞赛简介

I'm in need of a
- Logo system
- Favicon
- Social media profile photo
- Color palette,
- Email template,
- Letterhead template, and
- Business card template.

The business name is Gen Why. 50% of profits from Gen Why go towards social issues like climate change and homelessness. The target audience is 16-28 year old, socially conscious individuals.
- The branding should, at most, hint at this.
- It should not come across as a not-for-profit.

The logo system;
- "Gen Why" should be presented in a modern, sophisticated and recognizable font, with
- A Geometric Abstract image accompanying the logotype, which can be easily identified when on its own.
- The Abstract image will need to be the internet favicon and social media profile picture.
- It also needs to be easily recognizable on small external clothing tags.
- mostly greyscale, maybe with 1 or 2 accenting colors (possibly a mature green)

The color palette will be for all online and marketing material (website, emails, banner ads, etc.) as well as packaging.
- It shouldn't be too colorful
- mostly greyscale, maybe with 1 or 2 accenting colors (possibly a mature green)

The email, letterhead and business card templates should use both the color palette and the logo, and showcase how it will all tie together with the Logo system. They should be clean and professional, not overcrowded or childish.

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“Great communication. Quick with iterations, and actually designed to the brief! Would happily work with this freelancer again!”

个人主页照片 sebmal, Australia.

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