Marketing can best be described as the way businesses communicate their product or service to their prospective customers, with the end goal being the purchase and continued purchases of the product in the future. Marketing is a process that deals with discovering the wants and needs of the customer and orchestrating strategic methods to meet this demand. Marketing specialists are exceptionally adept in this process and have the experience and skills necessary to develop, execute, and monitor marketing plans, while providing direction and advice about how best to reach a specific target market or segment. When companies need big, bold ideas to increase profits and buzz for a product or service, they ask marketing specialists to assist with the brainstorming and implementation of new marketing campaigns. Examples of marketing campaigns and strategies include online marketing, which has exploded in recent years due to social media and other advancements in technology.
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