Advertisement Analysis

  • 状态 关闭的
  • 预算 $30 - $250 USD
  • 总竞标 31

项目描述

report an analysis of the influence and persuasion strategies used in a printed advertisement of your choice for a commercial product. describe/explain type of strategy (e.g., scarcity heuristic, indirect emotions heuristic), identify target of influence (e.g., behavioural/cognitive/ emotional; audience; type of processing) suitability for audience, likelihood of success, effects of using combinations of strategies (e.g., synergistic, counteracting). mainly to discuss on the heuristics used in the printed advertisement.

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