Business Plan

Our firm requires a professional business plan for a newly developed product within the home care market. The document is to identify the leading companies, leading brands and offers strategic analysis of key factors influencing the market The plan must layout specifically a market and sale plan with financial projections. ***Note: Some MARKETING AND ANALYSIS RESEARCHER REPORT WILL BE PROVIDED. Plan Outline 1.”Exceutive Summary” 2. The Challenge 3. Situation Analysis • Goal • Focus • Culture • Strengths • Weakness • Market Share Customer Analysis • Number • Type • Value Drivers • Decision Process • Concentration of customer base for particular products Competitor Analysis • Market Positions • Strengths • Weaknesses • Market Shares Collaborates • Joint Ventures, Distributors, Brands Climates • Economic • Technological SWOT Analysis • Crown Abilities Strengths and weaknesses • External Environmental – opportunities and threats Market Segmentation • Description • Percentage of sales • What they want • How will they use the product • Support requirements • How to reach the customer • Price Sensitivity Alternative marketing Strategies • Positioning : Leader, Selected Marketing Strategy • Products • Brand Name • Quality • Scope of Product Line • Warranty • Packaging Price • List price • Expected volume • Discounts • Payment terms Distribution • Distribution Channels (retail,direct,distributor,intermediates) • Motivating Channels –Distributor margins • Criteria for evaluating distributors • Locations • Logistics, Including transportation, warehousing and order fulfillment Promotion • Advertising, including how much and which media • Public relations • Promotional programs • Budget, determine break-even point for any additional spending • Projected results of the promotional programs Short and long term Projections • Immediate effects • Expected long term results • Forecast of revenues and expenses • Break even Analysis Conclusion • Summarization