This project is a full scope project which involves redeveloping an IT Business Process diagram for a r of a current healthcare website. The business model is to design an interactive marketplace whereby consumers/patients can have their dental conditions diagnosed in a virtual setting through the utilization of a dental camera. There is an existing working model which I will point to for example once I determine a qualified candidate.
Furthermore, the second component is to integrate and facilitate a 'network' of dental providers to bid on these procedures in a reverse auction format thus driving the prices of these procedures down. The ancillary component in place of a reverse auction would be to create a 'daily deal' where a certain procedure is featured each day in respective marketplaces at discounted pricing.
Require a detailed business plan for a group buying e-commerce business model.
The team needs to be familiar with Group buying sites such as Groupon and Living Social. He/She needs to be very strong in the area of financial forecasting.
Once the framework of the site/program is identified then there needs to accompanied by the following:
1) EXECUTIVE SUMMARY
- The Business Concept
- The marketing opportunity
- Marketing Activities
- Business Operations
- Service Offerings
- The Company and Mission
2) THE COMPANY
- Mission of the Company
- Company Structure
2.1) Legal Status
2.2) Physical Location
2.3) Intellectual Property
2.4) Company Location
2.5) Company History
3) GROWTH STRATEGY
- Business Objectives
- Targeted Customers
- Key Initiatives
- SWOT Analysis
- Competition and Competitive Advantages
- Size of the Market
- Marketing Activities
- International Opportunities
- Sources of costs
- Sources of revenue
5) MARKETING STRATEGY
- Distribution
- Pricing approach
- Marketing goals
- Choice of target market segment
- Positioning
- Allocation of resources
- Marketing Mix
- Website features/functionalities & Technology used
6) CORPORATE MANAGEMENT
- Management Team/Members
7) KEY FINANCIAL PROJECTIONS
- Financial Needs and Use of Funds
- Projected Profit and Loss
- Projected Balance Sheets
- Projected Cash Flow
- Break Even Calculation
Summary of Investor Return and Risk
Very Important
-How to expand and set up in target market cities similar to other group buying sites using geographic mapping techniqes
-Best form of viral advertising
Must have extremely good written English skills. I addition, you nust go above and beyond the current group buying sites - that is, think of features/strategies that the current group buying business model is lacking but may be successful. They don't need to be proven but I want creativity and practicality in your ideas.
Please PM your prior experience and examples of your other business plans that you have created.