We have a member of 4 Statistician and 1 Economist who are spearheading analytic solution development in Retail, CPG, Banking, insurance & Life science domain through marketing science research and econometric modelling implementation to solve business problems.
Our team is working in this domain for past eight years. We have grown our competency through experience as well as in our Academic Career. We have people who are very much conversant in statistical tool(e.g. SAS, R, SPSS, Minitab), besides we have people who understand the Business and Domain better than anyone.
We have written couple of white papers on this topics -
- Price promo modelling and Marketing mixed Model
- Trade Promo Optimization
- Assortment Optimization
- Target Marketing through Logistic Modeling
We used QlikView as a BI tools to give the insight of our analysis to the customers in a better way. Being an " On Memory Tool" , QlikView is one of the best in this category.