Advertising concept and postcard design
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ADVERTISING -PROMOTION OF A LOW-CODE SOFTWARE PLATFORM
TAKE A CONCEPT - and design an advertising/promotional postcard
Hi All, and thanks for reading my job brief...
I am looking for creative concepts as well as the design and development an advertisement (two sided) done in the format of a postcard.
I want to get it produced and posted out by end of first week in December
I am selling the AlphaSoftware Rapid Application platform in Australia -
The product is called Alpha Anywhere
see [url removed, login to view]
This is by no means what must be the idea - but it is one idea to serve as an example of what the "idea' of the postcard is for.
I had a concept around "Alpha Anywhere is everywhere!"
(and perhaps it could have a Xmas sub-theme?)
The postcard is to be targeted to IT buyers in Australia and I wanted the front of the postcard to have an image that portrayed in a powerful way that Alpha is "everywhere" - so maybe a stylised drawing of the globe showing how many customers in each country?
This Xmas - Reward your organisation with the Alpha Anywhere Platform
Then on the back the points to be made are around
1. Highlighting the positive Analyst recognition
2. best mobile reviews in Gartner peer reviews
3. Enterprise pricing is not factored on number of users or number of applications or pages
4. A link to a webinar registration with a free offer for 1 lucky registrant to win an enterprise platform subscription for 12 months
* Yes, think about the fact that Alpha Anywhere is a essentially software package - but its a package that people use to develop web and mobile apps - Kind of like a dreamweaver, but much much more - alpha doesn’t build web pages, it builds web and mobile applications but with database and back end and transaction processing capability. And it doesn’t need to use java or c# code (thats why its called a low code platform)
* Buy job is to sell Alpha Anywhere (that is the name of the product/platform) in Australia
* and I need a concept and a design for a promotional postcards to make users buy the Alpha Anywhere product/platform
* I want a postcard to post to hundreds of IT buyers who don’t know about Alpha Anywhere but when they get the postcard, they will become aware of its existence and want to get more information, register for a webinar with a url on the back of the postcard
- The New York Times
- Wall Street Journal
- Times Online