Marketing is really just about sharing your passion. For a business not to advertise is like winking at a girl in the dark. You should know what you are doing, but no one else does!!
I assume this project is to build up a new website from scratch level. So Launching a new website and getting it to gain a sizable amount of traffic means you need to do some serious legwork to cover good ground.
-Need to make article SEO friendly enough for Google to notice. Best way is optimize the content & using keywords & key phrases strategically.
-Need to break down articles into short texts & sentences & pepper articles with images & videos. These are proven ways to hold a visitor's attention
-Site UX need to an eye candy & user friendly
-Need to guest post & backlink site & best article
-Social media integration
-I always recommend the low & no cost opportunities first if you've got more time than money. If you have a budget, consider advertising. Need to find an effective combination of audience, message and media can be tricky.
I need to know the detail about your required web pages, I mean how many pages you required? what will be the menus? Which contents be included with those pages etc and many more details.
Regarding graphic design, I must say you that I will provide you just WOW! designs, no worry. Kindly share me if you have already made any wire frame about the designs or any reference?
Please let me know when I will get first assignment from you? ping me!!