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Introduction Thank you very much for considering me for your design needs. I’d love to earn your business and help your venture prosper. Before I jump directly into pricing, please let me briefly outline a few things that will help you better understand your investment if you wish to move forward and work with me. Logo Process To give you an idea of what to expect from a logo project, below is an overview of the process. Since every project is unique, the approach may differ, but will always include the following components: Research: Once you commit to working with me and down payment is made, I’ll ask you a few more specific questions. The info you provide will help me better determine your needs and ensure we’re on the same page. Additional research may be required to learn about your industry, competitors, etc. Creating: With this better understanding of your expectations, I can begin brainstorming and sketching out ideas onto paper. This is an important step, as well as the most time consuming. The aim here is to come up with as many quality designs as possible in the timeframe your project allows. Refining: Now comes the task of selecting the best of the rough ideas, and making them more presentable. This involves scanning sketches into the computer, converting ideas into digital format, choosing appropriate fonts and color schemes. Presentation: Your design(s) will be presented to you in mockup form (ex: on a business card, signage, etc).

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