Case study:Marketing management, academic writing, 1500 words essay.

已完成 已发布的 Aug 26, 2013 货到付款
已完成

A 1500-1800 words essay academic writing, needed within 24 hours

Only for single freelancer writer

Only for excellent and experienced writer (at least 2 years in academic writing)

Only for responsible writer who can meet deadline and willing to make needed modification after submitting the work

Only for writer who can meet deadline, within 24 hours

Topic:

Virgin Blue: Marketing the corporate strategic plan

(Backer, E in Kotler, P., Brown, L., Adam, S., Burton, S., Deans, K. & Armstrong, G. (2010). Marketing (8th ed.). French Forest, NSW: Pearson Education.)

This case study is related to Chapter 3 of the text and can be found on pp95-97.

Prepare a case study, using essay or report format, to discuss the following:

Background to the company and its marketing

Describe and evaluate the most recent changes to Virgin which includes dropping the “Blue” part of the Virgin brand and responses by competitors within the Australian market.

Evaluate Virgin-Blue’s changes to strategy using the Ansoff’s matrix and their “best-cost” strategy and whether this strategy is being maintained within the present competitive environment, if not, how best would you describe any changes?

For a business traveller who may traditionally select a legacy/full-service carrier such as Qantas evaluate how Virgin Australia may present a value proposition that could attract such a customer to this airline.

Guidelines:

Analysing case studies provide students with insights into real-world companies’ and the problems and challenges they face with marketing and general management decisions. These challenges provide students with an opportunity to diagnose problems, analyse and evaluate the situation and develop strategic decision choices based on the conceptual frameworks learned in this subject.

This assessment piece requires you to work individually to research and then present your solutions to the case questions in a formal essay that is well structured and appropriately referenced. An essay has an introduction, body and conclusion.

Looking for high quality and not high rate.

Article Writing 市场调研 市场 学术写作 技术写作

项目ID: #4863274

关于项目

25个方案 远程项目 活跃的Aug 26, 2013

授予:

smab1176

As discussed please.

$16 USD / 小时
(13条评论)
3.1

有25名威客正在参与此工作的竞标,均价$12/小时

sdk2788

Greetings! It would be my pleasure to work with you on this project! My highest reviews in the field of academic, report, technical and dissertation writing on this website (more than 1200) speaks about my credibility 更多

$8 USD / 小时
(1995条评论)
9.2
rajat07me

Being a platinum level expert Ezine author and having 4 years of writing expertise (articles, rewriting, blogs, ghostwriting etc), I am 100% confident that I can deliver you high quality, plagiarism free, seo friendly 更多

$5 USD / 小时
(1861条评论)
8.9
dmjuma

I am certain I will deliver top-notch quality paper for you. Check your PM for more detailed bid.

$5 USD / 小时
(1162条评论)
8.6
vickamweli

Hello, I am a MBA Marketing holder and will provide you with a high quality paper. Please check PMB

$20 USD / 小时
(390条评论)
7.5
swiftcult22

i can do this task for you within 24 hours. want proof of my efficiency? please refer pmb thanks

$5 USD / 小时
(386条评论)
7.7
samin59

You think about quality, we deliver it. Please check PM.

$7 USD / 小时
(360条评论)
7.3
Currong1641

Hello, Please check your PMB

$7 USD / 小时
(192条评论)
6.9
silverhorse73

Hi I am Julia. As an experienced writer of articles around a variety of niches, I have the skills necessary for this job. Please check PM for further details

$8 USD / 小时
(467条评论)
7.3
mulwal

hello, am ready to assist you on this. kindly assign, regards

$8 USD / 小时
(154条评论)
6.4
SEOTop10Ranking

Hello, I'm a seasoned native English copywriter with over five years of experiences and I have clients all over the US. I can do your project efficiently and timely. Feel free to check my PMB for offer details. -Sinc 更多

$20 USD / 小时
(130条评论)
6.4
russel02cuet

Hi, Lets start. Expert academic writer is here. I wrote several papers for students. Thanks -Rus

$7 USD / 小时
(105条评论)
6.0
braincenter

i deliver high quality work on time

$8 USD / 小时
(81条评论)
6.1
amuda7

Hi, I can get this done. Thanks

$7 USD / 小时
(101条评论)
5.6
gitapodder1989

I can do it earlier than 24 hours.

$22 USD / 小时
(45条评论)
5.6
universalwriter8

Let's get started.

$60 USD / 小时
(48条评论)
4.8
assignmentlab

Hi, we guarantee that your assignment will get grade B or above and we will return your money if you get a lower grade. Please learn how we will complete your assignment in private message.

$5 USD / 小时
(23条评论)
4.6
kundusumona

Hi I can help you with this work. Please refer to PM for details.

$7 USD / 小时
(8条评论)
3.4
Melpomene

I'd request a fixed payment, not a by-the-hour one.

$8 USD / 小时
(5条评论)
2.6
vviswanathan88

Hi, I can do this project and deliver on specified timeline. Looking forward

$8 USD / 小时
(1条评论)
2.2
Azhar2009

I am MBA graduate, experienced in writing reports on management, finance and HRM. I will write down this management report for you within a day. If you do not to waste your time and want the best quality within require 更多

$5 USD / 小时
(2条评论)
0.8