A proximity based mobile shopping assistant using Customer Relationship Management

E- Customer Relationship Management makes use of the internet in delivering marketing activities, tools and techniques such as web sites, e-mail, data capture, warehousing and mining among others. Organisations want to make the most of E-CRM to help increase customer loyalty by making the buying experience as pleasant as possible. CRM also helps to locate high volume purchasers, who are the backbone of the business and target them in a way that cultivates the best possible relationship. The application aims to use CRM to inform targetted customers passing near a supermaket/shop about special promotions via their mobile phones . programming skills in Web Technologies (HTML5, CSS3, jQuery, AJAX) and mobile application development languages (Android/Windows) Students should possess an Android and/or Windows based mobile phone.