Social Media Marketing


Beta launch and launch strategy for our company. We are planning our beta launch in late November and final launch in Jan/Feb. I am looking to have beta testing and launch plan to be very robust, innovative and efficient.

Scope Includes:

1. Beta Launch Plan strategy and execution (need to have 2000-3000 serious internet users/tech geeks for testing our app.)

2. Feedback collection process during Beta testing and Suggestions for new upgrades based on user feedback during Beta launch

3. Pre-launch campaign to create buzz about the app; Strategically-timed launch to grab the attention of maximum users

4. Post-launch viral campaigns via mobile, Web, videos etc. and drive downloads through social media campaigns (facebook, twitter, pinterest, instagram, linkedin)

5, In-app advertising via other popular apps in the app store (do not want a pay per click model as that can be very expensive)

5. Maintaining constant communication with users to ensure app popularity

6. SEO Optimization

7. Ensure App ranking, positive reviews in google play and app store

8. Getting Influencers to use and endorse the app and Shrofile

Anything else which you think can lead to the app going VIRAL

技能: Facebook营销, Pinterest, SEO, 社交媒体营销, 推特

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项目ID: #12024517



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