Cheng's Enterprise Website Redesign

Chengs, Inc. Project Brief If I had more time, I would have written a shorter letter. ~[login to view URL] / Mark Twain [Cheng’s Enterprise Website [login to view URL]] OBJECTIVE: WHY ARE WE DOING THIS, WHAT IS THE BUSINESS RATIONALE? [To redesign the site to portray a more clean, modern, and professional image for the company. It will help to create a fresh image in the eyes of our current customers and attract future customers] BRAND: HOW IS THIS GOOD FOR OUR BRAND? [A redesign of the site will help to represent the brand as modern and up-to-date with the trends of today’s fashion within the footwear industry.] KNOW THE USER: WHO IS THE USER & WHAT’S OUR KEY INSIGHT ABOUT THEM? [Users of the site are our current customers looking to browse for new items to stock their stores as well as to place an order via our web order submission. Users are also potential customers searching for products to purchase.] WHAT YOU NEED: CREATIVE MANDATORIES or SCOPE OF WORK [The site should be redesigned to look more clean, modern, and professional. The first phase of the project calls for a complete redesign of the site. To offer a more user friendly environment and a better layout of products offered. A CMS (content management system) is to be implemented, newsletter signup, and order forms without a payment gateway. Company colors should be considered when designing. Company colors used will be green (HEX #85B200), gold (HEX #DDCF00), and a splash of red (HEX #B20000). Examples include the following: [login to view URL], [login to view URL], [login to view URL] The second phase is to incorporate a payment gateway such as [login to view URL], Google Checkout, or PayPal. This will offer customers a more secure and convenient way to place orders.] WHEN: TIMELINE AND LAUNCH DATE [The first phase of the project should be completed within three weeks from the initiation date. Expected launch date for phase one is 11/9/12. Phase two will be completed by the beginning of January 2013.] PROJECT OWNER: [Andrew Taing] Date this brief was last updated: [10/16/12]