I often hear the following lament from people starting out in copywriting; ‘I am a good writer, so why haven’t I got more quality clients (or any)?’.
On the face of it, it’s a valid enough point.
However, the answer is hiding in plain sight. In fact, the answer is in the question.
Being a ‘good writer’; for example, working in journalism for the last 10 years or getting a masters degree in literature from a good university, doesn’t necessarily mean you will automatically be a great copywriter.