Nearly everyone keeps secrets. Secret keeping is associated
with a host of negative well-being outcomes (Larson &
Chastain, 1990; Larson, Chastain, Hoyt, & Ayzenberg, 2015;
Quinn & Chaudoir, 2009; Slepian, Chun, & Mason, 2017),
whereas revealing a secret to the right person seems to be
beneficial (Frijns, Finkenauer, & Keijsers, 2013; Kelly,
Klusas, von Weiss, & Kenny, 2001; Slepian & Moulton-
Tetlock, 2018). Critically, revealing a secret to the wrong
person could prove worse than keeping the secret in the first
place (Kelly & McKillop, 1996; Kelly & Yip, 2006; Slepian
& Moulton-Tetlock, 2018), which begs the question: To
whom do we tell our secrets? Prior work has examined secret
keeping, who keeps secrets, and the effects of secrecy in
interpersonal contexts. In contrast, we exam