SME report

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You are a BIS expert who works as a freelance consultant, providing advice to small and medium enterprises (SME) with respect to their IT needs. You have been hired by ABC Ltd, a London-based company selling electronic goods online. Its mission is to expand with distribution centres in Manchester and Edinburgh in addition to its headquarters warehouse in London. This year the business wishes to make online sales available to all EU countries. You are required to produce a report to encompass an analysis of the host company‘s strategic use of information and information systems, in its strive for competitive advantage. The report must provide insight into why a shared understanding of business organisation‘s strategic priorities is a critical element of strategic business environments and its positive contribution to business organisations‘ performance. It will also provide insight into change as a constant feature of business organisations‘ environment in their strive to increase performance and critically why it is important that the change process is strategically and sensitively managed in light of its associated risks to achieving performance objectives and competitive advantage.

Scenario:

will have to investigate possible SME companies that would be suitable for this coursework and should provide a brief description of the company, including key facts and description of key functions. This description should not exceed a single A4 page and should be included at the beginning of the individual report.

Assessment components:

• The Strategic Environment

• Classifying Information for Management Purposes

• Strategic Planning

• Competitive Advantage, the strategic imperative

• Managing for Competitive Advantage

• Understanding and Causing Consensus

• An analysis and Contrasting Views of Change

• Outsourcing and Privacy

• Information as an asset in itself

Submission structure (checklist):

1. Cover page (1 A4 page)

2. Scenario description (1 A4 page)

3. The Strategic Environment (3 A4 pages)

4. Classifying Information for Management Purposes (3 A4 pages)

5. Strategic Planning (3 A4 pages)

6. Competitive Advantage, the strategic imperative (3 A4 pages)

7. Managing for Competitive Advantage (3 A4 pages)

8. Understanding and Causing Consensus (3 A4 pages)

9. An analysis and Contrasting Views of Change (3 A4 pages)

10. Outsourcing and Privacy (3 A4 pages)

11. Information as an asset in itself (3 A4 pages)

商业分析 商业写作 报告写作 学术写作 商业计划

项目ID: #25210608

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