SEO Specialist

Job Description: Digital Marketing expert The role demands knowledge in Internet Marketing, Search Engine Marketing, Link Building & Exchange, Blog, Forum Comment Posting, Keywords Ranking Research, Lead generation campaigns, Content management, Pay Per click (PPC), Internet marketing, Affiliate marketing, Website development, Website management, Campaign management, Site structure, Custom page creation, Social Media management, Should have good English Writing Skill. Desired Candidate Profile: Must be hard working, and able to work with a team, Understanding the project requirements and accurately estimating the efforts. Should have problem solving, prioritizing tasks, and multi-tasking abilities. Should be able to understand and handle tasks independently. Job responsibilities: •Getting clients sites higher on the search engine results. •On page and off page optimization, would be responsible for achieving targets in terms of ranking, and traffic. •On page activities: Keywords Research, Meta Tags Creation, Heading Tags. •Off page activities- Directory submission, social book marking, Articles Submission, forum posting, Blog Commenting, Blog Posting, Guest Posting, Press Release, RSS feeds, Forums & Videos . •Experience in Meta keywords, searching html tags, creations of sitemap, xml extensions and [login to view URL] etc. •Actively researching, testing and proposing new approaches to improving search engine rankings. Analysing search results via Google Analytics and Google Webmaster Tool. •Selecting search phrases and choosing keywords then writing Content and blog for customers. •Content writing for advertising websites e-mail marketing, e-newsletters and campaigns and an enthusiast blogger. •Knowledge in Content management system using word press. •A high degree of numeracy and the ability to interpret and act on web analytics •Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo targeting, and ranking methods etc. •Launching SEO campaigns for clients, Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links & Social media campaigns. •Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects. •Knowledge of online marketing and search engine optimization -Clear understanding and knowledge of SEO, SMO, Link building. •Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Knowledge of MS Word, Excel and of using CMS •External link building with relevant high quality third party websites and directories. Internal link building within sites. •Building relationships with other SEO professionals. •Resolving technical issues related to a client’s website. Involved in the annual SEO planning process. •Carrying out competitor research. •Producing and writing up detailed monthly performance and progress reports for clients. •SMO: Popularizing the website using Social Media Platforms like Facebook, MySpace, Twitter, LinkedIn, Google+, and YouTube etc. Required experience: •SEO Specialist: 1 year