Data Analysis for DBA

Using Nvivo software; analyse 5-9 mass media social marketing campaigns (i.e. drink driving, smoking, cancer, healthy eating, etc).

The parameters / identifiers for the text analysis will be Ninian Smarts Seven Dimension of religion:

1) Ritual

2) Narrative and Mythic

3) Experiential and emotional

4) Social and Institutional

5) Ethical and legal

6) Doctrinal and philosophical

7) Material

I will send through the break-up identifiers of each dimension as well as the mass media campaigns.

Note that campaigns include: TV, Radio, Print.

数据处理 研究

项目ID： #4744603

关于项目