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I need a specialist who can weave my organic and paid search efforts into one coherent strategy so I stop paying for clicks I already win through SEO and start buying traffic where the search results are still up for grabs. the primary objective is to grow overall website traffic with minimum cost. At the moment all of our paid activity runs through Google Ad Here’s what I want to walk away with: • A side-by-side keyword landscape that shows where SEO is already ranking well and where paid ads can safely be paused or bid down. Ranking for paid ads as well • consolidated view by keyword for both SEO and paid ads rank together • A gap and competition report highlighting low-competition, high-intent terms we don’t rank for yet—these will form the new paid targets. • A re-structured Google Ads account (campaigns, ad groups, and negative keyword lists) dovetailed with the SEO findings. • A clear implementation roadmap and simple reporting template so I can track traffic share shifts each month. Tools like Search Console, SEMrush/Ahrefs, Google Ads, and Google Analytics are fine by me—use what delivers reliable data. If your plan can demonstrate measurable increases in organic + paid traffic combined—and reduce wasted ad spend in the process—that will be the success metric for this engagement.
Project ID: 40569372
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Active 57 yrs ago
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