Facebook Content Writer

Hello,

I am looking for someone to create monthly content plans for a variety of Facebook pages that I manage. Clients I have are in diverse industries including:

Sports equipment and Sports

Wine

Tree Lopping/Arborist

and more...

What I require each month for each client is as follows:

- A 31 day complete content plan - Based on a maximum of 1 post per day (i.e. creation of a content plan consisting of up to 31 posts) including uploading to facebook/scheduling in at optimum time/posting and attaching relevant links and images.

- Conduct industry research, ascertain all relevant key dates to industry (e.g.: bank holidays, public holidays, events etc), industry news, interesting/informative information/content

- Includes interview with client to gather information for posts/ideas (you will need to call client and as ask them about their business and identifying topics that could be relevant for the upcoming month).

- Assist with any promotions or competitions run through the SM page

- Moderate comments, including checking for spam or abusive comments, follow up, respond to or gain further info/details and forward to client as appropriate (I typically play a majority role in this, however Keeping your eye on it is always appreciated as I am watching 30+ FB pages!)

- Review comments for feedback, monitor the audience's reception to posts and take into account where necessary (this is what governs content for the next month)

- establishment of affiliate channels to cross promote the brand - for example, finding non-competitive pages that could promote our brand to the target audience. contacting them and asking them to share our links (we can do the same in return)

- Basic monitoring of affiliate businesses and news channels to share, like or link to relevant articles, statuses etc. outside of scheduled content plan (e.g. if it was an accountancy firm, we would see if the ATO releases information RE: changes to tax laws, this could be shared by the accountant. If there was an opinion piece released by a major news channel about their preferences for storing tax receipts and other info, this might be shared by the accountant FB page with a question "how do you store yours?" etc)

- Submit content plan 2 weeks before the end of month for approval, review, revise and edit before submission to client.

The process for finding and posting "shared" content is as follows:

1) Take the link and use hoot suite or [url removed, login to view] to shorten it.

2) Write the post with the short link in it, however once Facebook generates the post, delete the link and the image

3) use either a really nice hero image to go with the post or download the image that would have been generated from the link (e.g.: a product image or the hero image from the story/article) and insert the photo - this way you basically direct people to the link, the image grabs their attention and FB thinks its organic.

4) if you elect to use video or images as the post (e.g.: a cool info graphic) the same thing applies but instead of linking to the image, just post the image and then quote the source in the post: e.g.: ‘via (source)’

5) Finding great imagery and branding it will also be preferred and required.

Also, we should also integrate is fun/entertaining or educational videos - if you send me links to videos that you source, I can set up a dropbox for us I will scrape the videos and put them into the folder for you to up load to the respective days. again, Facebook prefers the organic content, and I purchased software to allow me to take it from almost ANY source!

As you can see its pretty simple. And with so much information and content on everything out there, it isn’t that tough. Effectively we call this “baseline” content plan that gives our clients a social presence but what we advocate is client generated “personality” stuff.

Please ask questions. Attached are two samples of what content plans look like.

文案写作 Facebook营销 平面设计 市场 社交媒体营销

项目ID： #6333973

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