A designer, in any field, is the one who understand their client's requirements to deliver them the best design which while being aesthetically good serves the functionality of the same as well at the same time.
I focus more on understanding what my client is looking for and what kind of taste he/she has in that specific thing which they asked for. This study on them or on their requirements automatically makes
me to keep my foot in their shoe and to deliver something which my client is looking for.
So if you are looking for the same, you are at the right place to knock on.