The CBE is working towards availing non-financial services to SMEs through the establishment of BDS Hubs affiliated with banks, under the Nilepreneur initiative. The BDS Hubs will take the form of independent standalone centers – with distinct branding nationwide. Services offered will be fee-based to ensure financial sustainability, The CBE targets to offer services both virtually (online-based) and physically through actual BDS Centers. USAID SEED will support the CBE with this initiative, through multiple activities including solicitation of a firm to deliver the branding strategy and logistics for the BDS Hubs. The objectives are to develop the branding parameters for the Nilepreneur Bank-Affiliated BDS Hubs. The objective of the RFP must meet the requirements identified in Section 3 below.
A Design for the Brand identity of the “CBE Nilepreneur Initiative”. The design should consist of the Campaign’s proposed logo and Identity/stylebook. This part of the submission must include 3 variations of logos to choose from. Please note that the logo must be readable for Arabic speaking market segments as well as English.