We can tell you from experience that the liquid soap industry here in Ghana which happens to be the gateway to West Africa is a booming business and its a big market,we have what we call "chop bars" (local restaurants) and they are everywhere you can find yourself in the country they use the liquid soaps very much and with many people now being aware of good hygienic behaviors I believe anyone who invest in this business will do well,because what happens in one west African country is that which goes on in all except EBOLA which is not in Ghana.
People are even now conscious of the Ebola scare and now try to live healthy lives so we believe the business can thrive here in West Africa provided your product is a very good one certified and approved by the various Standard Authorities,with a few adverts and street floats,your product should be selling.