BigCommerce SEO & Website Optimization

Hello, We operate a website www.midwestseasaltcompany.com. We would like on-going help with SEO on our site. We do not have the manpower to handle it are are somewhat familiar with the process. We would first like a full report on changes you can make to our site, and how you can help us fully optimize our website . Experience with Bigcommerce platform is a big PLUS. Items we will know we will need help with are: 1. Head Section Order BCI’s best practices to ensure your web pages’ Meta tags are in the right order: Title > Description > Keywords. 2. Title Tag Add or edit 3. Description Tag Add or edit 4. Keywords Tag Add or edit 5. Heading Tags Add or edit 6. Overall Word Count Check for optimization 7. Alt Attributes with Keywords Add or edit 8. Dashes vs. Underscores in URLs 9. Fully Qualified Links 10. Make JavaScript/CSS External You want to be sure the most important code is the first thing the search engine bots crawl. You can externalize the code that gets in the way of this to ensure there aren’t unnecessary lines above the body text. 11. Site Map Create new or optimize my sitemap 12. Text Navigation Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see. 13. Make [login to view URL] File It’s important this file exists, even if it’s empty. The [login to view URL] file tells the search engine spiders what not to index. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site. 14. Keyword Strategy Research and optimize my site for keywords 15. Linking Strategy and implementation 16. Server Configuration Check server, looking for 404 errors, 301 redirects and other errors. 17. Ensure No SPAM Tactics Make sure your SEO strategy is following Google Webmaster Guidelines 18. Check for Duplicate Content Do a search to see if your content exists elsewhere on the Web. You may want to check out [login to view URL] and use it regularly. 19. Set Up a Webmaster Tools Account for Google and Bing 20. Check Crawl Errors Reported 21. Review Mobile Usability Issues 22. Check for Manual Penalties Reported 23. Analyze Your Site Traffic Against Known Google Algorithm Updates Use the Panguin Tool to check your traffic levels against known algorithmic updates. 24. Improve Site Speed and Performance We would like to see an ongoing trackable improvement as the website is optimized. We look forward to working with a strong SEO expert on a long-term basis.