Create a Digital Marketing Plan for any of the following company : Rustan’s.
1. Business Model: Describe the company’s business model including what its products are, who its customers are, major costs in their business, what/who are their key partners/suppliers, current position in the market in terms of financial health (revenue, income, growth), market share, cost leadership, breadth of products and stores, and key differentiation.
2. Internal Factors: Itemize the company’s Strength and Weaknesses. For each factor, cite proof (screen shot is best) or explain why.
3. External Factors: Scan the environment and itemize the company’s Opportunities and Threats. For each, include the following:
a. Cite proof (screen shot is best) or explain why.
b. What kind of factor is it? (Economic, Technological, Industry-Specific, Socio-Cultural, Political/Legal, Environmental/Ecological). Make sure you have at least 5 Technological factors.
c. Why is it an Opportunity or Threat for your business?
4. Do a SWOT and produce your Digital Marketing Strategies. No need to include non-digital strategies.
5. Segment your market, identify your targets/focus for your digital strategies, and state your differentiation in the market.
6. Come up with some high level Objectives given your strategies. Make sure they are S-M-A-R-T.
7. 1st P: Describe your Online Product Strategy including what products you will sell online if any, your branding strategy online, domain to use, personalization tactics, and others.
8. 2nd P: Describe your Online Pricing Strategy and explain why you shall go with that strategy.
Note: Be Detailed. Avoid Motherhood Statements. Cite Proof and Explain your points.
5 freelancers are bidding on average ₱2319 for this job
Hello I can create great proposals as per your need. I am currently working on the same type of projects so I am much experienced in it. I have 10 years of digital marketing experience.