B2B Digital Marketing Plan Creation

You are the new Performance Marketing Manager for Spocket within the North American market. Spocket is experiencing strong growth and you've been given a significant budget increase to expand customer acquisition efforts.

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Budget:

$200,000 USD as first month budget to be allocated across the following channels:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook, Instagram)

Bing Search Ads

Incorporation of Reddit Ads is optional but will be considered a plus.

Target Customer:

Owners of small to medium-sized eCommerce businesses looking to find reliable dropshipping suppliers.

Goals:

Increase upgrades (i.e, trials for monthly subscriptions or sales of annual subscription) by 15% month-over-month. Maintain a Cost per Acquisition (CPA) below $30.

Based on the above information, answer the following questions:

Create a 12 month plan to achieve the goals. Provide a detailed budget plan showing how you would distribute the $200,000 budget across the specified channels. Provide a clear rationale for your allocation strategy.

Share channel specific tactics

Google Ads:

Outline the account structure for Search campaigns, including keyword strategy and match types.

Use a keyword research tool to identify and list high-potential, relevant keywords related to Spocket's core offerings. Group your keywords into logical ad groups.

Propose a strategy for the Display network, detailing targeting methods and types of creatives.

Bing Search Ads: Detail a campaign approach tailored for Bing, highlighting any differences in strategy compared to Google Ads.

Meta Ads: Describe the approach for Facebook and Instagram, including targeting, bidding and creative formats.

Reddit Ads (optional): If included, describe how you would utilize Reddit to reach niche audiences.

Identify 3-5 primary KPIs crucial to measuring the overall campaign success across channels.

Discuss how you would optimize the campaigns and make necessary adjustments to improve performance over time.

网络营销 谷歌Adwords 销售 SEO 搜索引擎销售

项目ID： #38035434

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