# Chaos No More Logo Project
Chaos No More is an Australian company that serves small tomedium sized business by providing bookkeeping and related services.
We need a catchy but simple logo / icon that we can use tocreate awareness in the marketplace.
The company’s main differentiator is about bringing orderand structure to small business. Until order, process and structure are established /restored, the business can never hope to function efficiently on the accounting/ record keeping side.
It is servicing this need first that sets Chaos No Moreapart from other bookkeeping services.
The words we want our customers to think / feel when ourname / logo is mentioned or seen are:
* ·Orderly
* ·Accurate
* ·Dependable
* ·Thorough
* ·Efficient
* ·Secure
* ·Safe
* ·Trustworthy
Our colours we choose to use are the colours associated withMicrosoft Office (blues, oranges).
We wouldprefer identifiable objects (not humans) that are related to what we do or provide, keepingthe list of words above in mind.
We really have no clue as to what we want and are open to guidance andadvice.
## Deliverables
# Chaos No More Logo Project
Chaos No More is an Australian company that serves small to medium sized business by providing bookkeeping and related services. We are located in Melbourne and for now serve only the Melbourne region. At this point, we have no website and as a preliminary step before creating the web site, we want to create our logo. The registered domain is [login to view URL]
We need a catchy but simple logo / icon that we can use to create awareness in the marketplace.
The company’s main differentiator is about bringing order and structure to small business that often finds itself in a mess because accounting and order / structure is not the core focus and is often left to run wild until the situation becomes uncontrollable and creates major problems for the company owners. Until order, process and structure are established / restored, the business can never hope to function efficiently on the accounting / record keeping side.
It is servicing this need first that sets Chaos No More apart from other bookkeeping services.
The words we want our customers to think / feel when our name / logo is mentioned or seen are:
* ·? ? ? ? ? ? ? ? ? Orderly
* ·? ? ? ? ? ? ? ? ? Accurate
* ·? ? ? ? ? ? ? ? ? Dependable
* ·? ? ? ? ? ? ? ? ? Thorough
* ·? ? ? ? ? ? ? ? ? Efficient
* ·? ? ? ? ? ? ? ? ? Secure
* ·? ? ? ? ? ? ? ? ? Safe
* ·? ? ? ? ? ? ? ? ? Trustworthy
The last word (Trust) might be hard to capture into a logo, but essentially those businesses that have come to us to help them, have generally become very trusting of us, as we have earned that trust. It is on the basis of this that many personal recommendations have come.
Our colours we choose to use are the colours associated with Microsoft Office (blues, oranges).
We don’t want people or human images in the logo. We would prefer identifiable objects that are related to what we do or provide, keeping the list of words above in mind.
As there are no graphic artists in the company (all the members were strongly advised at school to pursue careers not related to art) and as such we really have no clue as to what we want and are open to guidance and advice.