The company's name is "Simpleat". It's a play on words: "simple/complete" and "simply eat". The domain name is [url removed, login to view] meaning "simply eat me".
The product is the food of the future. Similar to existing product called Soylent.
It is a drink, a bottle contains a complete and nutritiously balanced meal which you can drink. That will keep you satisfied for about 4 hours. 4 bottles a day can completely substitute your "normal" food.
The advantages of Simpleat:
1) Nutritiously balanced and has all the vitamins
2) Very convenient for busy people who do not have time for cooking or going to restaurants
2) Easy to keep diet and loose weight
3) Normalize digestion
4) Healthy skin
At the moment we need to create a corporate identity including:
2) Fonts (for buildind website)
3) Corporate colors
4) Bottle design
The way we see it: It is a healthy food of the future for different groups of people (business, travelers, women and men on diet, kids). Though these groups are very different the design of corporate identity must provide trust. People must feel confident to buy this product.
The design must be simple and clever. Just as its name Simpleat. You can us words "simple", "complete" in the logo too. A little clever symbol also can be used.
I need to see you portfolio first and then we will continue our work.