You have been appointed as a Marketing Consultant. In this role you are required to prepare a three-year marketing plan for Boden in the UK market. 6000 words
Task 1. You are required to produce a summary of an environmental appraisal analysis for the company in the U.K. market.
Task 2. Identify two new MALE target markets appropriate to the company, Boden in the U.K. market. This must include full justification of the target markets, customer profiling and positioning – LO2 (35% weighting).
Task [url removed, login to view] differentiated marketing mixes for each target market identified in part 2 (above). This must include marketing objectives and control sections for each mix. All recommendations must be fully justified – LO2, LO3 (45% weighting)
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