Restructure Basketball Coaching website: Impress me with your ideas!!!

I have a basketball coaching website: ? [login to view URL] ? It is a basketball coaching website where I trade basketball coaching clinic notes and put them in PDF ebooks and sell them. ? I have a blog: ? [login to view URL] ? It gets 2500 hits from basketball coaches every week. I want to make this one of the best sports internet websites out there. ? I want to wow the basketball coaches. ? I don't have any "bells" or "whistles" in either website. The code is in Joomla, but I am not stuck in it. ? I want you to design me something that is easy for a basketball coach to input informtion and sell ebooks. ? Here is some of my competition: [login to view URL] ? , [login to view URL] [login to view URL] [login to view URL] Here is what is EXCITING for you. ? I honestly have NBA and HIGH major Division 1 coaches that come to my website. ? If you do a GREAT job, then I would pass your name along to them. ? EVERY Division I college coach no matter the sport is looking for a "EDGE". ? YOU could be their cutting edge. I want something like a Division I football or basketball coach would have.... I plan on getting back into college coaching this next year. ? This could be PROFITABLE for both of us. Coach Peterman ## Deliverables I am looking for a website that has new and exciting ideas. ? Wow... me. Here is what I do want: catalog / store system for selling ebooks and dvds. community building user interaction features where visitors can register for an account and put some basic information about themselves and interact with other coaches. A forum that would integrated part of the website and not a separate script modify a ready made template for branding get a new web logo and matching blogger template bring my ebook products and dvds into an online store within the website. ? The store would work with paypal and google checkout,. give me a new format for my ebooks which will use my new logo and provide further consistency in my branding. ? ability to show videos on front page Use of Ipaper on front page or in online store Any other ideas will be much appreciated. ? I want "out of box" thinking..... not just a normal coaching website. ? Google "Basketball Coaching" and see other competition. ? I want better than what is on the first page. Coach Peterman