Large scale Video Q&A Website

I am part the international Integral Yoga organization (i'm located in Virginia) we a creating a video questions and answers website using the huge number of dvds we have that contain videos by our guru Sri Swami Satshidananda. Our community has hundreds of thousands of members worldwide so I the website will need to be scalable to handle large amounts of traffic I have created a detailed breakdown of the features I want included in the website. SITE DESIGN & SETUP: • Conduct market research on my target audience and competition. Define layout specifications/features. • Create a custom tailored site design & theme development to give my site a fully polished look/feel. This includes color scheme, image headers, navigation, icons, buttons, tables, records, and form fields. • Integrate site credibility enhancements - security seals, privacy protection, awards, and other familiar images that will instill user confidence. • Create custom designed templates for my enewsletter, and other related user communications. • Content will be added and managed by me or as a separate project sense not all 2000 dvd’s have been converted to web ready media. • Create a custom designed product showcase feature on home page - includes up to 6 dynamic Java-based or Flash rotation slides to draw attention to the areas of the site you want to feature most. • Create up to 5 integrated promotional banner ad designs for DVD sales titles, community retreats and events, etc. • Create promotional website banner ads to help advertise my site on affiliate websites, PPC (payper- click) campaigns, etc. Includes up to 3 design sizes to meet standard specifications. • Online Poll - increase site stickiness, and customer interaction by allowing users to vote on interesting topics of discussion. Users can also view the results of all votes cast. • Create a custom fav icon design. • Setup temporary "Coming Soon" splash page template while site is being developed. This will be used as a "countdown" to create buzz. Includes my company name/logo, brief site description, my contact info, and E-newsletter integration to collect names/e-mails of users wanting to be notified when site goes live. VIDEO CATALOG SYSTEM: • As the main attraction of the site, thousands of videos will be organized into a user-friendly catalog system, allowing users to efficiently find what they are seeking. • A search engine will be integrated to allow users to type in a question, and find applicable video results from our roughly 10k question database. • A text-based transcription (supplied by Client) will be displayed alongside each video. Additionally, Client/admin may tag each video with certain keywords. A dynamic linking video ID # (for sales purposes), date of movie. • The search engine will then use the transcription and tagging to find its results. Results may also be ranked in ascending order via user rating system. AD SERVING SYSTEM: • Create strategically placed advertising slots throughout my site, integrated into the overall design theme. • Management, delivery, and tracking of banners of any size, as well as buttons, video ads, text ads to buy the dvd the question came from based on Video ID#. • Limit how often an ad is shown to any visitor to my site by either terminating it after a pre-set number of exposures, or delaying it until the next set number of visits or period of time. • Ad Capping - frequency capping per user (all time) and frequency capping per user (set time period). • Support for 3rd party ad tags. • Web publishers and their advertisers can log into the user interface and see how their banners are performing. • View monthly, weekly, daily, and hourly statistics. • Export reports in CSV format for use in Microsoft Excel. • Administrative interface ensures I have complete control over what is displayed on my website. • A quick training class for me staff on understanding and managing the Ad Serving System, pricing and selling spots to advertisers, and general Internet Marketing education. Just being there to answer questions for a bit should be enough. CUSTOMER SERVICE: • Supports an unlimited number of member accounts being added to my site. • Integrated search/browse features allow you to efficiently query customers in my database. • View & edit customer login account info including username/password. • Manage automated customer e-mail notification templates (signup/welcome confirmation, forgot password, etc.). CONTENT MANAGEMENT SYSTEM: The content management system used will need to be able to scale up as the website traffic grows. • Web-based administrative interface that allows me to make quick and easy updates to the site in real-time. Add pages quickly and easily with our WYSWIYG content editor. And add new questions with a form (E.G. video embed link or video location, Transcription of question, DVD ID# and date). • Supports an unlimited number of pages (with text, image and video content), categories and subcategories for deeper content/page organization. • Custom menu/navigation - allows me the ability to customize main menu titles, categories, and subcategories. You can also manage footer links (add, edit, and delete internal and external links). • Utilize image and video watermark system for copyright protection. This automatically places my company logo on each uploaded image to help eliminate unauthorized use on other sites such as those of my competitors. • Setup an unlimited number of admin users to help manage/maintain my web site. Specify user privileges including particular pages/functions they can access/update. INTEGRATED MARKETING TOOLS: • Completely (SEO) search engine optimized with advanced customization tools. • E-newsletter - using technology that verifies a user's request for my e-newsletter, the software creates a legitimate subscriber list for you to regularly send out site promotions, news, and other enticing information to lure members into coming back to create more activity. • Affiliate management system - enables you to create accounts for third party sites to promote my site. The affiliates can then earn money through their referrals to my site which turn into member signups, all of which is tracked by this system. • Banner System enabling me to create strategically placed ad slots throughout my site to promote specific products or other special happenings. This can also be used to promote my affiliates/sponsors. • Dashboard to view reports on site traffic and members. • Utilize Google Analytics to view statistics for top pages viewed, top categories viewed, top searches within the site, top geographic regions of visitors to my site, conversions, and much more. I was planning on using Fliqz Video Integration System but am very open to sugjestions. • A video player system that will allow us to customize/white label the video player skin to my brand. This user-friendly system will need to efficiently serve up ALL video footage throughout my site and allow me to scale up as needed. Setup Fees Recurring Service Fees Cost Breakdown • Custom Social Networking Site w/ Video System Integration: $78,000.00 Total project Cost: $78,000.00 The following payment terms for the total project cost are accepted and agreed to by Client: 50% initial investment of $39,000 due to begin project lifecycle. 25% installment of $19,500 due within 3 weeks of signing this agreement. 25% remaining installment of $19,500 due within 6 weeks of signing this agreement. SPECIAL NOTE: 5% discount of $3,900 will be applied when project paid for in full upfront, for a new total price of $74,100. Please provide a Project Timeline Optional Hosting and Support Plan Optional Marketing Plan Services expected from a Maketing plan: Internet Market Research for up to 6 Primary Key Phrases - analyzing competition, pricing, linking strategy, marketing trends, market saturation, effective key phrases, linking strategy, analyze directories/organization/affiliations to submit to, look for related article submission sites. Content Enhancement Service - Edit and integrate one new 750 word document within the website which include related textual information to the researched key phrases. This service will be repeated monthly. Google Adwords Campaign Management - Setup and maintain Adwords account, and Google Analytics including sales reports, conversion tracking, traffic analysis, and other ROI tools. Press Release Service - creation and submission of up to SIX templated press releases throughout the year to high profile media sites. Article Submission Service - submission of up to SIX client provided articles throughout the year to major online articles repositories, referencing my site's products, services, or related industry news. Premium Directory Listing Setup - Includes submission and MONTHLY maintenance of my site's listing on all major directories including: Yahoo, DMOZ, SuperPages, MapQuest, YellowBook, GoogleMaps, Info Pages, Alexa, and more. Expanded Directory Listing Service - pro-actively targets new directories and maintains existing ones each MONTH throughout the year. Monthly Strategic Consultations with my designated Developer Internet Marketing Specialist. Service includes a detailed analysis of my store's performance, and recommendations on how to improve it, including but not limited to; sales conversions, search engine ranking and key phrase research, site traffic analysis, and more. MODIFICATIONS Developer will present me with 1 initial sample website design and up to 3 revisions. Additional designs and/or modifications requested by me will be subject at Developer’ discretion; additional charges on a per hour basis. Once a design has been selected by Client per written authorization, any additional changes or modifications to the design or functionality, requested by Client, will also be subject to an additional per hour fee. Any changes or corrections made within the initial proposed scope of work as described in the attached Web Services Proposal, will not be charged to me.