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DUKANO- A MULTISTORE ECOMMERCE PORTAL

What is Dukano?

Dukano is a multi store ecommerce portal based on one of the most popular ecommerce platform called “Magento”, an eBay product. Magento is a feature-rich, open-source, enterprise-class commerce solution that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online stores.

Dukano’s prime target segment comprises of small and midsize retailers, who cannot afford to invest heavily on building their own standalone e-commerce store. With the race of online commerce stores raging up on the urban e-consumer behavior, Dukano promises the mid and small size retailer’s to get into the ecommerce marketplace, within the reach of e-consumers.

Concept of Dukano:

This project utilizes Magento’s one of the key advanced feature for management of multiple websites and stores within one installation. The system is supported by GWS - “Global, Website, Store.”

Global: This refers to the entire installation.

Website: Websites are ‘parents’ of stores. A website consists of one or more stores. Websites can be set up to share customer data, or not to share any data.

Store: Stores are ‘children’ of websites. Products and Categories are managed on the store level. A root category is configured for each store view group, allowing multiple stores under the same website to have totally different catalog structures.

Store View: A store needs one or more store views to be browse-able in the front-end. The catalog structure per store view will always be the same, it simply allows for multiple presentations of the data in the front.

Implementation Scenario:

The configuration of Magento uses GWS as a kind of tree when setting up the stores. For Example let’s say a store wants to sell appliances, consumer electronics, and DVD’s and CD’s. For the purpose of this example we’ll separate the catalog into two websites and three stores. The appliance line will be sold on its own website, and the remaining items on another website. Let’s dedicate the two sites as [login to view URL] and [login to view URL] for this purpose. We don’t want customer data and order data to be shared between the two websites, so data sharing will be turned off in the configuration between them.

Now under [login to view URL] we create two stores - Electronics, and Media. Consumer electronics will be sold through the electronics store, and the media items through the Media store. Since each line of items is very extensive, it makes sense to create a separate category structure for the Media store and the Electronics store, otherwise the category tree would be large and cumbersome. When the stores are created, we simply assign a different root category to each store. Hence we can have two entirely different stores running on their own domain that share the same instance of Magento.

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项目ID： #4652050

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