culture and international business

£20-250 GBP

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大约 8 年前

£20-250 GBP

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2000 words (excluding executive summary and appendices) Choose a company that is involved in international business and has experienced significant intercultural communications or other intercultural issues (problems, misunderstandings and failures) which could have been avoided by better intercultural awareness and practices. As a hint, the intercultural issues experienced could be related to, but not limited to, the following: A company’s marketing campaign in a foreign country A company HQ’s relationship with its overseas subsidiaries A company’s HR practices between different cultures, and the difficulties encountered with them Labour relations among different cultures A company’s negotiation with other companies from different cultures Cross border acquisitions and joint ventures Write a business report to: Introduce the company of your choice and describe the intercultural communications or other intercultural issues (problems, misunderstandings and failures) that it has experienced; Identify and discuss appropriate theories or concepts that you have learnt on culture and/or communication that could help this company develop better intercultural awareness and practices; By applying the theories or concepts you mentioned in b), explain to this company why they have experienced the issues you mentioned in a) and analyse how this company could have avoided those issues Recommend what the company could do now to solve the issues they have experienced. To find the company information and any other data you need for this report, you could use secondary sources such as news reports, articles, internal company documents, press releases, articles in the local press, etc. Please note that primary research (i.e. interviews with contacts within the companies) is not required.

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项目 ID: 9542141

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