I am highly dedicated and ambitious. Every time I start a new campaign, I aim to win an award or nomination. Of course, my ultimate goal is to please the client. But the fact that I aim high has resulted in at least 20 industry awards and nominations.
For example, I once led a project for a client who was sure that he didn’t want to add digital media to his campaign budget. He wasn’t behind the times, but he was sure that his client-base was. My Creative Director asked that I get the client on board. So, I created some samples, and I put together a presentation. I set out to show the client that he was missing an entire demographic of untapped customers.