3 Page single spaced executive report
$30-250 USD
货到付款
Answer the following questions:
1. Reflect on the importance of branding and Customer Relationship Management (CRM)
in the lodging industry. Why is it that Hilton cares so much about branding and CRM?
2. Reflect on the readings and how they tie in to the CRM initiative by Hilton
Hotels. How may have Hilton applied the CRM principles in the readings as they
developed the OnQ / Customers Really Matter initiatives?
3. After acquiring the Hilton hotel chain, Blackstone executives are wondering how to
proceed with OnQ and the Customers Really Matter initiatives. Should they invest more?
If so, what follow up initiatives/actions do you recommend? If not, why not?
Instructions:
• Write in executive format, not in essay form. Assume that you are writing to the CEO of
the company for which you are writing the case, who has asked you to analyze a problem
and provide a recommendation.
• Use labels and sub-labels to make it easy for the CEO to browse forward and backward.
• Use bullets or numbers to list facts, arguments, etc., and avoid them where you need to
develop complex argumentation to make your case.
• Use facts from the case only to build your arguments or to back up your rationale. Avoid
including facts from the case just to prove that you read it. For example, don’t start with a
summary of the facts of the case.
项目ID： #16124134
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