Sangria Salamanca currently have a website running the e-commerce platform - Zencart. It currently looks like a boring site without any flow or consistency, and does not fit with business branding guidelines.
I need someone to alter the exisiting website as per our detailed brief, implement changes and provide us with suggested support where you see we could do things better. I have all the right rools ready to go (layout, examples of how we would like it to fit and feel, colours, images, etc).
Hopefully there will be no development required, they are simple template changes.
I hope you can help. This would be an excellent project for people with this skill and a great product!
## Deliverables
**Sangria Salamanca ??" Creative brief**
Website overview
**URL:** [[login to view URL]][1] ([[login to view URL]][2] is being re-directed to primary site)
**Objectives:** To drive awareness and online sales in a clean and simplistic online environment
**Target audience:** Primary ??" 20-39 with female skew | Secondary ??" people 40+
**Product:** Premium quality Sangria, ready to drink
**Tasting notes:**
Sangria Salamanca is defined by its inviting sultry aroma which is influenced by its fruity blend. Originating from Spain though produced locally, it’s made using quality red wine sourced from premium regions within Australia. Served chilled to enhance both freshness and taste, the wine is infused with traditional fruit pieces giving it a refreshing citrus flavour to compliment any social occasion. A perfect drink to ‘refresh your occasion’.
**Tagline:** **Refreshing the occasion**
**Current website structure** is broken into 2 sections;
1)? ? ? ? ? Static homepage: 1 page template with email links, one external link and a shopping cart link.
2)? ? ? ? ? Clicking on the cart will direct users to a Zencart platform (Pages include: home, shipping & returns, privacy notice, conditions of use, contact us, site map, discount coupons, newsletter unsubscribe)
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New website requirements
**The vision:**
The vision for the new website is a clean and consistent feel without being represented as an e-commerce site. The site is to appear a product ‘branded’ site giving users the opportunity to make a purchase through the e-commerce section.
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Users will have the opportunity to purchase different packages through the Zencart platform positioned under the ‘purchase page’ (here users can also view the terms and conditions + shipping, etc).
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**Project:**
Sangria Salamanca require a web specialist to alter the existing template (or upload a new one) to suit the needs below to engage with our audience. All text will be uploaded by us and the layout / page elements are to appear subtly integrated rather than all ‘boxed’ in. Any suggestions from a web specialist to improve proposed layout and increase conversions is welcomed.
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**Examples to draw upon:**
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1)? ? ? ? ? <[login to view URL]> - clean and simple (downfall: e-commerce looing)
2)? ? ? ? ? <[login to view URL]> - front page + store link
3)? ? ? ? ? <[login to view URL]>? - front page + store link
4)? ? ? ? ? <[login to view URL]>? - front page + store link
5)? ? ? ? ? <[login to view URL]> - clean and simple
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**Page layout:**
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1)? ? ? ? ? Home (Title of this page to read ??" ‘Sangria Salamanca’)
Content proposal: Introduction to Salamanca Sangria
Suggestion: Roll current homepage into e-commerce homepage to create consistency and avoid user confusion. Homepage to take on the influence of examples 4 + 5 above
Key points:
·? ? ? ? ? ? ? ? Header including logo and email link
·? ? ? ? ? ? ? ? Self managed text section (overview of the product ??" tasting notes + images)
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Good example of linking banner:
[[login to view URL]][3] (check out the banner ??" which talks about the benefits also note the winner announcement on the right hand side)
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2)? ? ? ? ? Product origin
Content ??" About us section
Key points:
·? ? ? ? ? ? ? ? Self managed text section (general history of Sangria - how Salamanca Sangria came to fruition)
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Good example:
<[login to view URL]> (a little texty, though good example)
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3)? ? ? ? ? Packages (Purchase page)
Content: Package options ??" Half Case / Full Case / Gift package deals ??" Zencart purchase
? ? ? ? ? ? ? ? ? ? ? Key points:
·? ? ? ? ? ? ? ? Self managed text section (2 packages (half case or full case) at this stage only which includes description + images)
·? ? ? ? ? ? ? ? Another menu to appear on the page relating to all the purchase details such as shipping & returns, privacy notice, conditions of use, etc
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Note: We need to ability to add additional packages for promotions / hamper ideas / etc
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4)? ? ? ? ? Refreshing your occasion ??" the fun stuff!
Content: Consumption ideas
Key points:
·? ? ? ? ? ? ? ? 6 different module sections self managed with an image and text linking to dedicated page (content to include: a fun statistic i.e. a glass of wine a day, is sure to ‘Refresh Your Occasion’, talk about how the product can be consumed (ie ready to drink, punchbowl with fruit, in cooking, complimentary to type of food) ??" perhaps link to recipe which is posted on site, testimonials to support a occasions)
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Good example:
[[login to view URL]][4]
[[login to view URL]][5]
[[login to view URL]][6]
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5)? ? ? ? ? Join the Sangria Salamanca club and Win!
Content: Newsletter sign up with benefits
Key points:
·? ? ? ? ? ? ? ? Upload your image to win competition section
·? ? ? ? ? ? ? ? With a tick box to sign up to newsletter
·? ? ? ? ? ? ? ? Self managed text box (to show value with newsletter sign ups - access to discounts with Latin Lover, etc)
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Good examples:
<[login to view URL]>
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6)? ? ? ? ? How to find us!
Content: Distributors locations + contact us section
Key points:
·? ? ? ? ? ? ? ? Self managed text box (list all locations)
·? ? ? ? ? ? ? ? Links to Facebook, Twitter, Email address, Phone number, etc.)
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**Mandatory on all pages:**
·? ? ? ? ? ? ? ? Product shot module (rotates on refresh)
·? ? ? ? ? ? ? ? Want a free case of wine? (links to page 5)
·? ? ? ? ? ? ? ? Testimonial box (to be consistent and rotate based on refresh on every page)
·? ? ? ? ? ? ? ? Newsletter sign up box
·? ? ? ? ? ? ? ? Google analytics
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**Other details:**
Layout example - will be supplied on request. Web specialist direction is considered here. The following template is a suggestion only:
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Colour scheme - Warm Spanish colours + white
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Logos and images for use ??" attached (though we need to be able to alter all images).
Auto respond emails (upon signing up for an order), are these able to be branded??
**Final thoughts:**
Need the ability to add pages as required for example a testimonial page, competition page, promotional page, etc for future campaigns.
Good testimonial example:
[[login to view URL]][7] (little long but good example)
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The site needs to be simple and easy to navigate around and steer away from looking like an e-commerce site!
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Deadline for web quotation ??" ASAP
Deadline for works complete ??" 15th September
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Additional design requirements
DL flyer
Text and images will be supplied
Note: Please quote separately
Deadline for quotation ??" ASAP
Deadline for works complete ??" 24th August
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