Great brands tell great stories, and freelancers are no different. Nobody wants to read your boring freelance resume, but they do want to learn more about your personality and skill set so they can feel confident they’re making the right decision before they even speak to you. With an increase in the number of freelancers comes a decrease in the overall quality of the pool. Telling your story allows potential clients to not just find out what you do, but who you are as well.