With a diverse background spanning from co-founding Factors Media, where I specialize in lead acquisition, marketing strategy development, and operations facilitation with a focus on process automation using open source tools and API keys, to my current role as a Performance Marketing Specialist at OCUS, I bring a wealth of experience in digital marketing and customer diversification. At OCUS, I've honed my skills in multi-channel acquisition strategies, fluent use of HubSpot and scraping tools for performance tracking, and implementation of automation workflows. My expertise extends to market tracking and geographic expansion across various countries. Prior to these roles, I've contributed to brand positioning and marketing strategy development during my tenure as a Marketing Intern at NAIPE Brewing Co. and gained valuable event coordination and administrative skills at Decibelo Productions and Servicio Saturno S.A. de C.V., respectively. My journey is defined by a commitment to excellence, innovation, and continuous learning in the field of marketing and business operations.