I know where to place your target and secondary keywords for SEO; how to use quotes by influencers in your niche to help you boost your social media shares; and, the importance of using images as a ranking factor. Ranking factors are essential if your business is at the stage where you want your content to be king of the search engine results. But you also want to infuse your posts with curiosity and emotion to increase your readers' engagement with your brand. Especially if your business is at at early power-up stage! You want lots of social engagement to kick start your growth.