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Uygar K.

@UygarKilic

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Social Media Consultant + Strategist

11 years of experience on social media, marketing and public relations consultancy. I am an experienced and innovative marketing and communications consultant. I have been working may different brands. I have academic career on PR and marketing since 2006. In addition, I have been professionally blogging since late-2009, which developed a skill set that is transferrable to the brands. My skill set combines a successful career with the latest digital PR and social media communication skills delivers added value to clients today. Since 2010, I have been consulting various brands for their social media strategy and engagement. Areas of experties; - Social Media Strategy Development - Digital Brand Management - Creative Content Creation - Engaging and Managing the Audience - Social Media Environment Analysis - Community Management - Social Media Photography - Blogging On May, 2015 GQ China covered an interview with me.

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经验

Research Assistant

Anadolu University
9月 2006 - 9月 2011 (5 年)
Published a conference paper: Branding Strategies in Automotive Industry: Turkish vs. Global.

教育

MSc Research Marketing

The University of Birmingham, United Kingdom 2010 - 2015
(5 年)

MBA

State University of New York Empire State College, United States 2005 - 2008
(3 年)

BA Economics

Baskent Üniversitesi, Turkey 2000 - 2005
(5 年)

出版物

Developing A Brand Talkativeness Scale

Springer International Publishing
This study builds on the recent work by Christodoulides, Michaelidou and Siamagka (2013), which identifies comparative (online/offline) affective states as an appropriate base for segmenting online users. In particular, this research investigates the role of affective states and culture on online brand perceptions. A model is developed and tested using multilevel data from five countries.

Branding Strategies in Automotive Industry: Turkish vs. Global.

Athens Institute
In our research; we are going to be analyzing automotive industry in these concepts; brand line extension, global – local strategy, brand positioning, global and local advertising. The automotive industry is one of the global industries in the world and this requires different competition strategies in different markets. Creating a common strategy for every country is not an ideal solution to success. This makes a distinction in advertisement and marketing strategies.

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