Mefi F. Profile

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$50 USD / 小时

sydney,

australia

$50 USD / 小时

目前这里是9:48 上午

五月 12, 2012已加入

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Mefi F.

@anatral

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$50 USD / 小时

sydney,

australia

$50 USD / 小时

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Digital Media Specialist

Digital media has been at my door step for almost 8 years working with big companies with big budgets such as Air Pacific, Paypal, HP, Webjet, Zuji HK, Financial Times and many more. My experience within the digital space has given me vast exposure in how each industry should communicate to their targeted audience using the right channels to deliver the right message. No projects are too small or too big for me. I'm able to provide a sizable campaign that fits well for any client.

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One of the challenges this client faced was that they needed to lower their media budget compare to previous year, however wanted to increase more sales. After implementing campaign restructure, day parting, A/B testing strategy and budget seasonal trends their campaign was able to see an increase in their sales volume by 20% YOY & CPA decreased by 20% considering there was 13% less media budget to work with.

Bring on the challenge

- In August 2012 I helped increase Webjet’s (largest online travel booking) AU sales revenue by 25% & sustained its 20% growth average by end of the year after implementing several strategies around branding, seasonal domestic & international campaigns. This includes reducing their overall CPA (cost per aquisition) target by 33%.
- Increased Webjet’s media spend by 180% at the start of 2013 every month due to previous successes in 2012.

Increased sales revenue for online travel booking

Bring on the challenge

Increased sales revenue for online travel booking

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经验

Enigma Communications Pty Ltd

11月 2014 - 9月 2015 (10 个月, 1 天)

- Analyse data for market trends, opportunities or anomalies using specific software tools. - Budget management for all search, social & display. - Retargeting using both Google Adwords & Adroll. - Mobile marketing using Snakkmedia. - Campaign setup & ad deployment for both SEM & display. - Provide strategies & recommendations. - Ongoing SEM & display optimisations. - Google Tag manager - setting up goals for leads or hard conversions. - Monthly & ad-hoc reporting. - Account management.

SearchFound Digital

3月 2014 - 9月 2014 (6 个月, 1 天)

- Business networking - Increase sales revenue - Strategic planning & recommendations - Reporting analysis - Budget forecasting - Account management - Business development processes - Client consultancy - Cold calling - Prospecting affiliates - Client facing - Pitching SEO proposals

Amplify Your Media

1月 2012 - 8月 2014 (2 年, 7 个月)

- Manage large clients with big media spend - Bid management tool using Marin software - Review data & metrics - Account health check analysis - Executing campaign strategies & recommendations - Power point presentations - Competitor analysis using Adthena software - Landing page optimisation - Research trend & marketing opportunities - Mobile & tablet marketing campaigns

资质

Management Consultancy Insitution

2011

- Identify and evaluate marketing opportunities - Establish and adjust the marketing mix - Analyse consumer behaviour for specific markets - Interpret Market Trends and Developments - Implement and monitor marketing activities - Plan E-marketing Communications - Design and develop an integrated marketing communication plan - Conduct a Marketing Audit