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INDIA的国旗
mumbai, india
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目前这里是12:48 上午
九月 26, 2013已加入
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Ayush P.

@ayu17

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mumbai, india
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Your brand needs a story.

We are Storytellers. We are a bunch of marketing professionals who thrive to create brand stories with a humane touch. We know what it takes for a brand to build and what are different stages that a brand goes through. We are partners for every season and for every reason. We are your partners, through your bad and good times. We are an eager learner and in constant search for new stories and challenges. From creating brand IPs to cracking growth hacks, we know what it takes for a business to grow. Meet my team: 1. Ayush Singh Paliwal - Marketing Strategist 2. Christy Cyriac - Creative Director - Branded Content 3. Arpit Soni - Head Graphic Designer 4. Anand Singh - Social Media Ninja Our services: [login to view URL] Strategy 2.360-degree campaign designing 3. Creating a pitch deck 4. Research and analysis 5. IP Creation - Logo concepts and designing, product videos - animation and 3D. [login to view URL] Media- SEO, SMM and SEM [login to view URL] content creation - videos, articles, and blogs. 8.Web site designing and back end handling - WordPress 9.Growth Hacking - to achieve business goals 10.Screenwriting - TVC, Films and Short Films 11.Writing - Jingles and Slogans 12.Content designing for different platforms like website, print, radio, TV and mobile. Tools/Softwares that we are well versed with: 1.Adobe Photoshop 2.Adobe Premiere Pro 3.Adobe After Effects 4.Adobe Illustrator 5.Adobe Lightroom 6.Adobe Indesign [login to view URL] Draft Pro. [login to view URL] Binder 9. WordPress 10. Sitebuilder Awards, yes we have: - Dragons of Asia - Kyoorius Awards Brands that we have worked with: Google Facebook GPay Asian Paints Vaseline Lifebuoy Red Label Cars 24 Axis bank Vim Wheel Prim Gillette William Lawson TVF UTV Bindass Boost Tinder Nerolac and many other brands ranging from FMCG to BFSI. Visit our websites: - [login to view URL] - [login to view URL] - [login to view URL] Let's create a story for you. FIN.
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文件夹

6905195
Ariel STL Headline: Making sure they #ShareTheLoad Subhead: Using the right vehicles innovatively to take the campaign to the masses. a] The opportunity. While multiple initiatives by the Modi government are encouraging daughters to get education are we also pushing our sons to help with household chores? When more than 50% Indian men think that household chores are a woman’s job and 74% Indian women think twice about accepting a promotion at work due to its impact on household work, an opportunity to penetrate an untapped market, an opportunity to take stand no laundry brand dared to take! b] The behaviour challenge [Buy] Our challenge wasn’t an easy one! While the first two editions of the #ShareTheLoad campaign spoke to husbands and fathers, with the third edition was aimed at parents, parents who wanted to empower their daughters with education so that they can pursue jobs in the future but aren’t teaching their sons to help with household chores.
Ariel - Share The Load - Awareness Campaing - Marketing
6905189
Headline: Vim Mirror Image Sub head: Making plates as shiny and reflective as mirror a] The opportunity: 57.3% of rural India still continues to use ash(burnt fuel/fodder) to clean aluminum utensils with the belief that ash makes them shinier. When Vim approached us, they set out to spread awareness about using Vim to the enormous population still using ash b] The behaviour challenge [Buy]: The Goliath Vim aimed to win a long-standing battle against Ash! How could we even begin to fight the battle when our competition, ash, was free of cost and easily available? How do we make a low involvement category stand out, winning a fiercer, battle with ash, which has been a preferred way of cleaning utensils for centuries? c] The game plan [By]: The no brainer There’s no religious event in the world that attracts an enormous audience, like the Kumbh. The super bowl for Indian marketeers, Kumbh was unmissable for Vim!
VIM - Mirror Image - Interactive Advertising - Marketing
6905170
Vaseline Headline: Journey of Healing Subhead: Enabling pilgrims travel to Kumbh to heal their souls, Vaseline travels around to heal their sole. Helping The Opportunity In India, religious journeys are of utmost importance, they are the epitome of ‘power of faith’. When it comes to Kumbh, the scale goes much higher, this year around 240 million people visited the sacred place in 49-days religious mela. Their journeys are the testament of their faith and perseverance where they combat coarse terrain, immersion in the cold sacred waters, the biting cold weather, walking barefoot for days but still complete their journey because they believe that tougher the journey, the better the returns. Vaseline aimed at creating a bigger brand purpose in the life of millions at one go and this was the best place to do so! The Behaviour challenges Vaseline has always been perceived as a body care product and is supposed to have a very small role, but it plays a larger role in people’s life. T
Vaseline - Journey of Healing - Strategy and Filmmaking
6905161
Problem: Research shows that oceans will have more plastic than fish by 2050. Plastic pollution in seas also adversely impacts livelihoods in India’s fishing communities. Game Plan: To make the Indian masses catalysts for change by joining Hindustan Unilever in the pursuit of transforming plastic waste from seas, into enablers for the affected communities. Idea: ‘Plastic Banega Fantastic’ introduced the notion that refused plastic has the potential to become remarkable. Championing its cause from day one, the campaign was launched at ground zero of plastic pollution – a fishing community. Celebrities, influencers and NGOs encouraged civilian volunteers to participate in clean-up drives across three cities. Plastic collected from the affected communities was recycled and transformed into boats and nets that improved the fisherfolk’s livelihoods. Result: 4,350+ volunteers started a little good. 40,000+ Kgs of good plastic was collected. 80 boats sailed with new hope. 200 fishing nets
HUL - Plastic Bana Fantastic - Awareness Campaign
6905158
Burdened by domestic chores and gender norms, women are unable to fulfil their dreams of working, earning and contributing to household expenses. Wheel, India’s leading detergent in rural India ambitioned to uproot this ingrained cultural behaviour. To achieve this, an innovative cycle-based washing machine was created that cuts down wash time by 1 hour, freeing up time for women to pursue their dreams. 30 of these were stationed at the Kumbh Mela, the world’s largest religious gathering, where there are no other clothes washing facilities. Pilgrims lined up to use these wash-o-cycles. While they were there, we inspired husband to be the catalyst of change with an emotional though provoking film. We also gave them DIY instructions to create their own wash-o-cycle back home. The intervention inspired men and women to take a fresh look at old gender norms.
Wheel - Wash O Cycle - Designing, Innovation and Film makin
6905138
Omnigel - Inspired by ornaments devotees wear with utmost faith we envisaged Rahat Ratan (A jewel of relief) - designed on the principles of magnetic therapy and human anatomy an amulet to contain Omingel, India’s no.1 pain recovery gel. Our wearable accessory offers on-the-go access to Omnigel for quick recovery from body pains. Targeting Magh Mela, country’s largest annual gatherings with 80 million+ devotees and competing against 150+ brands. We concentrated on 30,000 Sahayaks (workers) working for 14+ hours every day while bearing extreme physical strains. Reaching them at their duty points, we facilitated them with our innovative sampling. We further engaged with them through our recovery centres equipped with physiotherapists. By enabling Sahyaks to fully participate in their duties we ensured product retention and usage. The initiative earned many first with $350k of earned media, 35 million+ impressions, 25% increase in brand awareness and 1.2% increase in market share
Cipla - Omnigel - Product Design - Film making
6905195
Ariel STL Headline: Making sure they #ShareTheLoad Subhead: Using the right vehicles innovatively to take the campaign to the masses. a] The opportunity. While multiple initiatives by the Modi government are encouraging daughters to get education are we also pushing our sons to help with household chores? When more than 50% Indian men think that household chores are a woman’s job and 74% Indian women think twice about accepting a promotion at work due to its impact on household work, an opportunity to penetrate an untapped market, an opportunity to take stand no laundry brand dared to take! b] The behaviour challenge [Buy] Our challenge wasn’t an easy one! While the first two editions of the #ShareTheLoad campaign spoke to husbands and fathers, with the third edition was aimed at parents, parents who wanted to empower their daughters with education so that they can pursue jobs in the future but aren’t teaching their sons to help with household chores.
Ariel - Share The Load - Awareness Campaing - Marketing
6905189
Headline: Vim Mirror Image Sub head: Making plates as shiny and reflective as mirror a] The opportunity: 57.3% of rural India still continues to use ash(burnt fuel/fodder) to clean aluminum utensils with the belief that ash makes them shinier. When Vim approached us, they set out to spread awareness about using Vim to the enormous population still using ash b] The behaviour challenge [Buy]: The Goliath Vim aimed to win a long-standing battle against Ash! How could we even begin to fight the battle when our competition, ash, was free of cost and easily available? How do we make a low involvement category stand out, winning a fiercer, battle with ash, which has been a preferred way of cleaning utensils for centuries? c] The game plan [By]: The no brainer There’s no religious event in the world that attracts an enormous audience, like the Kumbh. The super bowl for Indian marketeers, Kumbh was unmissable for Vim!
VIM - Mirror Image - Interactive Advertising - Marketing
6905170
Vaseline Headline: Journey of Healing Subhead: Enabling pilgrims travel to Kumbh to heal their souls, Vaseline travels around to heal their sole. Helping The Opportunity In India, religious journeys are of utmost importance, they are the epitome of ‘power of faith’. When it comes to Kumbh, the scale goes much higher, this year around 240 million people visited the sacred place in 49-days religious mela. Their journeys are the testament of their faith and perseverance where they combat coarse terrain, immersion in the cold sacred waters, the biting cold weather, walking barefoot for days but still complete their journey because they believe that tougher the journey, the better the returns. Vaseline aimed at creating a bigger brand purpose in the life of millions at one go and this was the best place to do so! The Behaviour challenges Vaseline has always been perceived as a body care product and is supposed to have a very small role, but it plays a larger role in people’s life. T
Vaseline - Journey of Healing - Strategy and Filmmaking
6905161
Problem: Research shows that oceans will have more plastic than fish by 2050. Plastic pollution in seas also adversely impacts livelihoods in India’s fishing communities. Game Plan: To make the Indian masses catalysts for change by joining Hindustan Unilever in the pursuit of transforming plastic waste from seas, into enablers for the affected communities. Idea: ‘Plastic Banega Fantastic’ introduced the notion that refused plastic has the potential to become remarkable. Championing its cause from day one, the campaign was launched at ground zero of plastic pollution – a fishing community. Celebrities, influencers and NGOs encouraged civilian volunteers to participate in clean-up drives across three cities. Plastic collected from the affected communities was recycled and transformed into boats and nets that improved the fisherfolk’s livelihoods. Result: 4,350+ volunteers started a little good. 40,000+ Kgs of good plastic was collected. 80 boats sailed with new hope. 200 fishing nets
HUL - Plastic Bana Fantastic - Awareness Campaign
6905158
Burdened by domestic chores and gender norms, women are unable to fulfil their dreams of working, earning and contributing to household expenses. Wheel, India’s leading detergent in rural India ambitioned to uproot this ingrained cultural behaviour. To achieve this, an innovative cycle-based washing machine was created that cuts down wash time by 1 hour, freeing up time for women to pursue their dreams. 30 of these were stationed at the Kumbh Mela, the world’s largest religious gathering, where there are no other clothes washing facilities. Pilgrims lined up to use these wash-o-cycles. While they were there, we inspired husband to be the catalyst of change with an emotional though provoking film. We also gave them DIY instructions to create their own wash-o-cycle back home. The intervention inspired men and women to take a fresh look at old gender norms.
Wheel - Wash O Cycle - Designing, Innovation and Film makin
6905138
Omnigel - Inspired by ornaments devotees wear with utmost faith we envisaged Rahat Ratan (A jewel of relief) - designed on the principles of magnetic therapy and human anatomy an amulet to contain Omingel, India’s no.1 pain recovery gel. Our wearable accessory offers on-the-go access to Omnigel for quick recovery from body pains. Targeting Magh Mela, country’s largest annual gatherings with 80 million+ devotees and competing against 150+ brands. We concentrated on 30,000 Sahayaks (workers) working for 14+ hours every day while bearing extreme physical strains. Reaching them at their duty points, we facilitated them with our innovative sampling. We further engaged with them through our recovery centres equipped with physiotherapists. By enabling Sahyaks to fully participate in their duties we ensured product retention and usage. The initiative earned many first with $350k of earned media, 35 million+ impressions, 25% increase in brand awareness and 1.2% increase in market share
Cipla - Omnigel - Product Design - Film making

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经验

Senior Manager Planning

Geometry Encompass - Ogilvy and Mather
1月 2019 - 现在
At GE, my role encompasses from envisaging an activation platform to writing a heartful brand film and from writing multi-lingual copies to delivering brand solutions from brands ranging from FMCG to BFSI.

教育

Bachelors in Mass Communication and Journalism

Panjab University, India 2010 - 2013
(3 年)

资质

Best Film Advertising - Shortlist

Kyoorius awards
2019
Our film - Journey of Healing was nominated for Kyoorius Award in the film advertising category.

Best Award Campaign Winner

Dragons of Asia
2019
The brand film for Red Label - Beginning of Togetherness, won best campaign ad of the year in 3 categories at the prestigious Dragons of Asia awards.

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