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经验
Global Head of Sales and Marketing
9月 2017 - 现在
Global positioning of brands (Asia, Europe, America, Oceania, Africa) ATL, BTL and Digital. Country Manager brands Fiesta Inn and One. Project Management, Operations, Administration.
Sales over 1.2 billion per year, Market share and search.
Digital/SEO/SEM/Social Media/Community Manager/Public Relations/Presentations
Metrics, Analytics, KPI´s, ROI, P&L
International Director of Sales and Marketing
1月 2017 - 9月 2019 (2 年, 8 个月)
Global positioning of brands (Asia, Europe, America, Oceania, Africa) ATL, BTL and Digital. Country Manager of Hampton. Operations, Administration, Project Management.
Sales, development and control of montly and yearly budget, P&L, Market research.
Digital/SEO/SEM/Social Media/Community Manager/Public Relations/Presentations
Metrics, Analytics, KPI´s, ROI, Nielsen, IBOPE.
International Sales Manager Key Accounts
10月 2012 - 12月 2014 (2 年, 2 个月)
Positioning of brands in LATAM with Marketing BTL (Government, Companies, Tourism, Associations)
Sales, Launching, Public Relations, Project Management (models, photography, design, print and logistic).
Presentations, Metrics, Analytics, KPI´s, ROI, P&L
教育
MBA and International Marketing
(3 年)
Marketing and International Business
(5 年)
资质
Diploma in English Language
ITESM
2003
Diploma in Media (Journalism, Radio and Television)
ITESM
2006
Diploma in Graphic Arts (Photography, Design and Video, PhotoShop, CorelDraw, Final Cut).
ITESM
2007
出版物
INFORMATEC
Editor and Information Manager
Digital and print magazine with articles of interest for parents, teachers and students with information about school of parents, culture, technology, nutrition, sports, education, health, gadgets and recreational activities.
Digital and Print Magazine Mamá Glam
Editor and Founder
Digital and print magazine with articles of interest for parents and tips for mothers about home, education, health and recreational activities.
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