Fablo - corporate identity
FABLO is an intelligent semantic product search engine that provides pertinent search in polish product description databases. This was quite a tricky design challenge as the vision of the project and the project itself was developing very rapidly so constant changes were inevitable... ...but that's why the final results are so satisfying - fresh corporate identity design that consists of both: a logo and a cool, a little bit cartoon-style mascot. There was a very good reason behind the decision to make the dog a Pointer. It's a very intelligent and loyal breed that requires also an extraordinarily intelligent owner who can understand its characteristics and values. Pointers are usually used as hunting dogs but, contrary to popular belief, they are very versatile.