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经验
Global Assistant Brand Manager
7月 2014 - 8月 2015 (1 年, 1 个月)
Led Gillette & Venus Asia businesses and ensure topline growth sufficiency by defining portfolio strategies & delivering innovation plans.
-Recommended interventions to turnaround declining Japan Venus business via (i) brand re-launch using global new equity campaign, (ii) pay-as-you-go portfolio investment model to drive new equity & (iii) designed locally relevant BTL & social marketing campaign to amplify new product launch.
Regional Assistant Brand Manager
3月 2014 - 6月 2014 (3 个月, 1 天)
Led Venus Asia business and delivered sales revenue targets by designing & delivering initiatives to accelerate business growth.
-Launched Venus brand in India as whitespace expansion with locally relevant social & PR campaign, under accelerated timings.
-Accelerated Australia Venus business by playing vital role to gaining redistribution of hero product in key customers by designing a strong ATL & BTL reinvention plan.
Regional Assistant Brand Manager
8月 2010 - 3月 2013 (2 年, 7 个月)
Led strategic marketing plan development, new product design and day-to-day brand and operations management.
- Grew sales of Gillette Pre-Shave to US$55 million (12% incremental). Defined efficient portfolio strategy, marketing mix model & designed tactical Digital & In-store toolkit.
- Whitespace expansion of Gillette Shave Gel in India by targeting value-conscious consumers with launch of sachets. Developed 2-state plan to test distribution & marketing strategies for national roll-out.
教育
Bachelor of Business Administration
(3 年)
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