I am MBA graduate and served in analytics and quantitative market research for 3 years. I am proficient in statistical softwares such as SPSS,SAS,Excel and in PowerPoint and Word and in univariate and multivariate techniques such as T-Test, Chi-Square test, ANOVA, MANOVA, Regression analysis, Logistic regression, CHAID analysis, Factor analysis, Cluster analysis, Discriminant analysis and Statistical Modeling.
I was working as Analyst – Market Research (Data Analytics) in [login to view URL] [login to view URL], where my primary responsibility was analysis of survey data using statistical tools like SPSS and Excel to infer meaningful insights to solve business problems and preparation of actionable reports in PowerPoint, Excel and Word format. I was involved in studies such as customer satisfaction, customer segmentation, product usage and concept test, consumer attitude and usage, price sensitivity and brand tracks. I have worked on domains such as technology, telecom, and healthcare/medical Prior to that I was associated with Grameen Finacial Services [login to view URL]., Bangalore, a leading financial company in Karnataka, as Project Manager – Market Research. My main responsibilities were research design and questionnaire preparation, coordination of the survey, analysis of the data using SPSS, preparation of reports and liaison with various stakeholders like banks, insurance companies and financial intermediaries.
Here is a brief list of projects I have undertaken during my employment.:
1. Portio Research (Microsoft Mobile):• To determine the awareness, usage pattern, and perceptions of value added services towards various value added srvices such as MMS, E-mail, mobile internet. It was multi country study (5 countries) and the sample size was 700 form each country. The anaysis was undertaken using SPSS and the various statistical tests used were frequency, chi-square, t-test and ANOVA. Customer segmentation using two-step cluster analysis was also undertaken.
2.Verizon mobile: Customer awarenes study and usage study: Statistical tool employed was frequency.
3.GPS enables vessel positioning system - concept study. Mainly a qualitative one.
4.Baxter: Brand awareness study.
[login to view URL] Global Institute: Quarterly and report - Study was done to assess the subscription pattern among C-level executives.
I am looking forward to hearing from you soon regarding more about the project.
